Evaluate research-supported strategies for efficiently assessing and evaluating marketing potential.
Course outcomes addressed in this Assignment:
HA575-02: Evaluate research-supported strategies for efficiently assessing and evaluating marketing potential. [Evaluation]
Instructions:
In this unit, you will become the investigator of three (3) healthcare systems and predict which one has the most promising marketing potential. By the end of this unit, you will be able to proficiently discuss how the 5 P’s of healthcare marketing and research-supported assessment strategies impact the marketing potential of a healthcare system.
Select and provide a general overview of three (3) real-life healthcare organizations that interest you*.
Discuss the 5 P’s of healthcare marketing of each healthcare organization that you selected.
Using an assessment or evaluation strategy, discuss the marketing potential of each and predict which one has the most promising marketing potential (i.e. SWOT analysis, Porter’s Five Forces analysis, etc.).
Hint: Try locating healthcare systems that you are familiar with, would like to network with, have heard concerns about, or ones that are completely unfamiliar to you.
Reference: https://data.medicare.gov/
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