Company: NeuroTech
This section lays out the details of the programs supporting the 3 recommended marketing strategies:
Main Strategy: Product Development
Second Strategy: Brand Awareness
Third Strategy: Increase Accessibility
including specific activities, schedules, and responsibilities for the following:
4Ps: Product, Place, Price, Promotion
Service marketing
Internal Marketing
Sources may include, but are not be limited to:
primary research: qualitative and quantitative research
Segmentation tools such as Prizm5, Simply Analytics, Vividata, Stats Canada, etc.
library resources and databases (CBCA, Business Source Complete, etc.)
newspaper, magazine articles, books
company website: blog, public relations, investor relations
branded content such as YouTube Channel, Facebook, Twitter
secondary research: statistics Canada, published industry research and studies
Last Completed Projects
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