T he assignment this week requires submission of a marketing research paper. Both qualitative and quantitative marketing research are widely used to gather information necessary for businesses to make informed decisions. In your submission, address appropriateness of one technique versus the other to obtain valuable information related to customers, types of market research, contact current/potential customers, and what does marketing research mean.
Submit your assignment with APA formatting in Word. Use academic sources from our Virtual Library and text included in our class(if appropriate for your submission). 1200-1500 words not including any title, references, etc.
I have attached articles.
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