Marketing Script

you can choose any product of your choice. The target time for the video should be one-two minute. Your goal is to market a product to
the class. New products are
encouraged. To make a one-two minute presentation, it takes about 6 hours of
creation time.
Structure:

1) Introduce your name and the marketing role that you are choosing
to market the product. Finally, introduce the product and the manufacturer of the product if this
is not an innovation.
2) Describe the Target Market (Demographic, Geographic, and Lifestyle). Also, for extra grades use the PRIZM
profiles (Up to a maximum
of four) that would fit the lifestyle of your target
market.

3) Integrate the Marketing Mix into your presentation. Refer to
your experience as a Marketing Manager
in the Practice Marketing simulation. Refer to at least one area of the
Marketing Mix that you have learned
the most from as a former marketing manager in the Backpack industry.

4)
Describe why the product would benefit
a potential buyer.
(Sometimes it is good to have your audience
as college students). It becomes more realistic. In other ways you can tell the
class, imagine you are all parents
of children aged 4-6 etc.…

5)
Finally close the presentation with why you would buy the
product and thank the audience.

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