Assessment 4 continues from Assessment 3. Based on who you have recommeded that Escape Room Melbourne (ERM) should target and how you recommended ERM should position its online escape room experience, you must now recommend a detailed Integrated Marketing Communications (IMC) strategy using three of the 5 major promotional tools that will help ERM to achieve its objectives in relation to ERM’s onlie escape room experience.
1500 words of Promotional mix (Body only, no introduction and conclusion needed)
Promotional Mix:
Using THREE (3) of the 5 major promotion tools (i.e., advertising,sales promotion,
personal selling, public relations, direct and digital marketing), develop an
Integrated Marketing Communications (IMC) campaign. Each strategy must be
able to be implemented by ERM. Aspects you need to addressinclude:
•Which promotional tools or elements should be used and the relevant
theory for each
•Demonstrate how the promotion mix strategies will be used. Be specific,
including message and media decisions.
•Make sure you discuss at each stage how these strategic recommendations
meet the needs of the target market that you identified and ERM’s ideal
positioning (as identified in your positioning statement) as well as
contribute to ERM achieving its objectives
•Be fully justified (referenced) – be creative, but ground your decisions in
reality and base them on best-practice
•Recommend and justify marketing analytics to measure the success (or
otherwise) of each of your strategies
Assessment 3 is attatched and I got 48% for this assessment so if any additional information needed, please add any
Harvard reference style required and in text citation is also required in essay
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