Marketing Strategy

When conducting a review on any business, the first thing that needs to be completed is a SWOT Analysis (strengths, weaknesses, opportunities, and threats). This analysis helps a business know where they excel, what they need to work on, what they can take advantage of, and any threats they need to prepare for. With that in mind, select one of the following restaurants:
Wendy’s
Sonic
Little Caesars
Review their current SWOT Analysis, then conduct your own SWOT Analysis. Create at least two new strengths, two new weaknesses, two new opportunities, and two new threats, and then discuss why you labeled each as you did.
Based upon your new SWOT Analysis create and suggest two new strategic marketing recommendations for this business based upon your reflection/analysis and the information that you have gained throughout the course. How did you arrive at these recommendations?
Discussion Response Requirements
For all of the course discussions, there are no right or wrong answers. You are simply responding to questions in your own words. Do not copy and paste content from the web. This is a violation of Strayer’s Academic Integrity policy.
Respond to the discussion with at least four good sentences for each bullet point. Make sure you address all points of each bullet.
Reply to at least one classmate with at least four full substantive sentences.
Go beyond, “I agree. Great post.” Provide substantive commentary about your classmates’ posts
If you respond to multiple classmates, just one needs to meet these requirements, the rest can be shorter. The more posts you respond to, the more insights you are pulling from the class.
Remember to post early, for early grading then you can add to your posts if needed.
Take advantage of the pre-deadline grading for the discussions. If you make two posts before Sunday night your instructor will grade your discussion board. To view your feedback and if you are not at full credit, go back and add what is needed for full credit and your instructor will update your grade. Your instructor will accept posts for grade improvements until the discussion boards officially close on Mondays at 9:00 AM Eastern Time.
NOTE: This should be YOUR SWOT Analysis, in Your Own Words and Your Own Conclusions. There are NO MAGIC WEBSITES, use Your Marketing Skills to answer. Work copied from websites and SWOT Analysis already conducted by the business and other tutorial websites will not be graded. I cannot wait to see your SWOT Analysis and Recommendations!! You can do this!
PLEASE DO THIS PEER PREVIEW ON A SEPERATE PAGE.. THE PEER REVIEW WILL BE UNDER THIS AND PLEASE DO IT.. ALL YOU HAVE TO DO IS RESPOND BACK TO WHAT MY CLASSMATE DISCUSSION IS.

6 days ago
Manuel Collazo IV
RE: Week 10 Discussion
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Hello Professor Tracy and class,
The business I am choosing to discuss is Sonics.
SONIC – SWOT Analysis
S-Strength:
Affordable
Variety of Menu Items
W-Weakness:
Food Quality
Grease Fried Products
O-Opportunities:
Dietary Menu Options
Mobile Delivery
T-Threats:
Fast Food Competitors
Healthier Menu Competition
One thing I believe Sonic needs to do in order to stay in business is expanding its menu options to incorporate healthier choices. The first thing people think of as healthy is salads. However, Sonics could start offering vegetable or fruit substitutes instead of fried potatoes. While it is a drive-thru feel restaurant, Sonics has had to adapt from their Drive-In Model from the ’50s and turn it into a fast-food Drive Thru with quicker food options. Sonics could also incorporate different dietary restrictions into their menu and expand to a different market of food consumers. Most people with dietary allergies do not eat fast food as most restaurants are not transparent in the items in their food. By Sonic taking this approach, they could expand their consumer’s view while being an affordable restaurant and offering menu choices for everyone in their family. Those with restrictions and those without. I believe this strategy will work because most fast food restaurants are not giving their consumers healthier options for their products. What they should realize, the healthier and delicious options they offer, the healthier and longer life their consumer will be, which would equal more years of return business instead of an early grave.
Sincerely,
Manuel Collazo IV

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