Read the following excerpt on the “mind mapping” technique from Cracking Creativity, p. 55-60.
Mind Mapping, Cracking Creativity (pdf, 969.2 KB)
Use this mind mapping technique to help you brainstorm ideas for an aesthetic direction for your project. As you brainstorm your mind map, think about your client interview from Module 3. For example, here are some of the things you should be thinking about as you develop your mind map:
Did your client indicate a preferred aesthetic direction for the renovation?
What values, atmosphere, metaphors, or other meaning would they like to see expressed in this renovation?
If your client did not strongly specify a certain aesthetic direction for the project, then what direction do you think would be most effective?
How can the space be better designed to provide a symbolic expression of identity to its occupants (whether this identity connection is personal, social, or branding-related)? Think of words that convey this aesthetic direction.
Please post only your completed mind map.
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