Mini-Campaign (solo project)
(500 points of final grade):
You are the elite marketing lead that has been chosen to create a presentation for
an online business to create a small Strategic Communication Campaign. The campaign will have several components including: -Individual Press (News) Release (50 points)-Social Media Release (SMR) (75 points)-Group Campaign Creation, Branding Analysis, Design & Analysis (100 points) -Group Presentation (75 points) More information regarding the campaign assignment will be provided in class.
You will work on this project throughout the semester. In order to keep all teams on track, I have assigned certain “due date milestones” which will serve as outlines to what you will ultimately put in your Strategic Communication Campaign. The purpose of these milestones is to make sure that you are applying what you learned throughout the semester and to provide you with feedback and guidance as you progress towards the final presentation.
Your final plan must include the following sections:
1. Intro- 1 slide summary of your plan including…..
a. Strategic objective.
b. Target group.
2. Company Background: 1 slide summary of company, history, line/s of business, industry it competes in.
3. Individual Press (News) Release:
a. 1-2 slide summary of the news release you will send out to all major media
organizations
b. When will these run? What stations? TV? Radio? Any other outlet?
c. Display/make your work
d. Goals of your News release
e. Alignment of concept with firm (how do they fit to help promote?)
4. Social Media Release (SMR) 4-6 slide summary
a. What platforms are you using, why
b. Display/make your work
c. When will these run? How much will you spend?
d. Goals
e. Alignment of concept with firm (how do they fit to help promote?)
5. Digital Media Release
a. What apps are you using, why
b. Display/make your work
c. How will you promote the app? How much will you spend?
d. Goals
e. Alignment of concept with firm (how do they fit to help promote?)
6. ANY OTHER TYPE OF STRATEGIC MARKETING that you choose (commercial, billboard QRcode)
a. What, why
b. Display/make your work
c. How will you promote? How much will you spend?
d. Goals
e. Alignment of concept with firm (how do they fit to help promote?)
7. Group Campaign Creation: 3-4 slide summary
a. Make a timeline for your new campaign
https://www.teamgantt.com/marketing-templates/digital-marketing-campaign-template
8. Branding Analysis, Design & Analysis 4-7 slides
Make your New brand!
https://www.canva.com/
9. Measuring Ad Message Effectiveness: 1-2 slide summary (how will you measure success and when?)
a. KPI’s
b. Google Analytics
c. Marketing Analytics Dashboard Tools
d. Social Media Management Tools
10. Supporting Information: (optional items may include examples of advertising, product mockups, charts or anything that you think is helpful – financial analysis is NOT required).
11. Please submit electronic version via blackboard.
PowerPoint Presentation: Your plan must be delivered as a PowerPoint/Google doc. presentation. The presentation should be no more than 20 minutes long consisting of approximately 20ish well-thought out and detailed slides.
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