Guidelines
The exam is to develop a “mini-marketing plan” for Jarvis’s new product “Boss Mode.” Please check https://www.jarvis.ai/bossmode about the new product and https://www.jarvis.ai/ for more information about the company.
On the next page, a marketing plan template is provided for you to develop the marketing plan. Please make sure that you address all questions/key points in the template. Answer fully but concisely, and as directly as possible.
Your marketing plan must be written in your own words. Do NOT “copy and paste” any text from any websites or sources. You can paraphrase with proper citations. Your answers must be your own work.
Please adhere to the word limits, both minimum and maximum.
Plagiarism Declaration
I know that plagiarism is wrong. Plagiarism is to use another’s work and pretend that it is one’s own.
I have not allowed, and will not allow, anyone to copy my work with the intention of passing it off as his or her own work.
I acknowledge that copying someone else’s work (or part of it) is wrong.
I declare that my answers are my own work.
Marketing Plan Template
Executive Summary (25-50 words)
Highlight the key points of your marketing plan.
Situation Analysis (150-200 words)
Briefly describe the background of the company (Jarvis).
Identify the key factors regarding the company’s internal and external situations.
What are the challenges and opportunities ahead for the company?
Marketing Objectives (25-50 words)
Present SMART marketing objectives: specific, measurable, actionable, realistic, and time-bound.
Marketing Strategy (300-400 words)
Target Market: Define and describe your target market (s) clearly. Provide the rationale of your targeting strategy.
Positioning: Include a positioning statement.
Proposed Marketing Mix
Product
Price
Place
Promotion
Implementation (50-100 words)
List the timeline of progress over the period of the marketing campaign (e.g., when does it start and end?) A calendar of main events/milestones can be included.
Budgeting and Break-even Analysis (100-150 words)
Present the marketing budget and the breakdown for the different actions.
Forecast the sales units/revenue in a break-even analysis.
Campaign Evaluation (25-50 words)
How is performance toward the stated objectives going to be measured?
Bibliography & Footnote (required)
Use footnotes in the text when appropriate. Identify all sources of information used to create the marketing plan and place them in a bibliography at the end of the report. Citation style follows the Modern Language Association (MLA) guideline (https://style.mla.org). Examples can be found via the link here.
Appendix (if needed)
Include any relevant explanatory or illustrative materials, such as photos, lists, advertising copies, etc.
Writing and Formatting
Concise writing and clear formatting are crucial for the marketing plan. Please keep in mind that:
The material/analysis is presented logically.
Use a format similar to this instruction.
Each piece of information is relevant to your topic.
The ideas are consistent with each other throughout the report.
Use a professional business writing style.
Use a 11- or 12-point font, single-spaced.
Use headings/subheadings when appropriate.
Add charts/graphs in the appendix if they help to illustrate your point.
Proofread before submission (e.g., check typo and grammar using the free version of grammarly.com).
Grading
Your marketing plan will be graded on both content and style, including:
All key questions/points in the template are addressed sufficiently
Thoughtfulness, depth, and/or creativity
Concise writing, logic flow of ideas
Clear formatting and presentation
Proper citations
Jarvis Marketing Plan
Executive Summary (25-50 words)
Start writing here
Situation Analysis (150-200 words)
Start writing here
Marketing Objectives (25-50 words)
Start writing here
Marketing Strategy (300-400 words)
Start writing here
Implementation (75-100 words)
Start writing here
Budgeting and Break-even Analysis (100-150 words)
Start writing here
Campaign Evaluation (25-50 words)
Start writing here
Bibliography (required)
Start writing here
Appendix (if needed)
Last Completed Projects
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