MNC and IB theory

Select a (real) MNC and apply IB theory to investigate and understand its development as a multinational organisation.
Use secondary sources to analyse the evolution of the MNC and its past and current organisational configuration
Draw strongly on IB theoretical literature related to MNCs, for example, Vernon, Dunning, and/or Buckley and Casson’s work to explain the internationalization processes and strategies of the chosen MNC

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