1. Pick a brand not already used in the class. For your introductory paragraph, tell us a little about the brand and its use of mobile technology.
2. Are there dedicated employees responsible for your brand’s mobile activities?
3. Does the company:
Work with an outside mobile agency?
Make mobile part of its overall marketing team’s efforts?
Make mobile part of its digital marketing/ E Commerce team?
Have a dedicated mobile product team?
Have a formal approach toward planning and executing mobile programs?
4. How are decisions made about the use of mobile?
By senior management
By the marketing team
By an agency
On an ad hoc basis.
5. Which of these mobile channels do you use for marketing: NOTE (in this questions goes a table and i have to uploaded by itself )
Your paper should be 2 to 3 pages, not counting your cover sheet or references. Be sure to discuss concepts from the text and any additional readings. Your paper should have two scholarly references, in addition to the textbook. These should be properly cited and referenced in APA7 format. The WBU library is an excellent place to find these resources. A sample paper on APA7 has been included in the course info section.
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