are required to write an essay about Modern Marketing Tools used in recent topic from Adweek or AdAge or any other blog/website whereby you can find interesting information about: New Marketing communications, trends, or social media. (2020 and beyond)
You are requested to do the following:
1. Analyze the article and write a brief summary on whats happening.
2. Identify the Modern Marketing Communications tools that were used.
3. Find an example for a local brand that has used the same method (IMC tool) in an advertisement or campaign.
4. Apply recommendations on how can this local campaign can be enhanced.
Introduction:
Include a highlight of its importance (a hook)
Introduce the essay with brief information on the article (summary) 1
The aim of the essay (The aim of the essay is to.)
Set up for coming sections (The next sections of the essay will include)
Main body
Present the chosen tools
Justify the choices showing arguments from the literature
Identify the local brand that has used the same method (same IMC tools) in an advertisementor campaign and explain how it was used. 3
Reflection on your knowledge by applying recommendations on how this local campaign can be enhanced. 4
Conclusion
Recall the research aim
Explain how it is achieved
Summarise the main key points from the main body
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