1. Product Identification and brief description of the company (include the description of your product and features and benefits)
2. The strategy behind the plan
3. Situation Analysis (This is the section heading, which includes an introductory paragraph)
Market Summary (why is there a need for the product)
SWOT Analysis
Direct and Indirect Competition
4. Overall Marketing Strategy
5. Marketing and Financial Objectives
6. Target Markets
7. Positioning
8. Marketing Strategies
9. Marketing Program
Pricing
Distribution
Promotion
Customer service
Product (already done above)
10. Marketing Research
11. Controls and Implementation
12. Budget
Last Completed Projects
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