Growth strategy options and recommendations
o Use
the growth strategy matrix as the basis for this and provide your suggestions
for how the business can grow via (a) market penetration, (b) product
development, (c) market development, (d) diversification. Explain how each
strategy could be implemented (what products and markets should be the focus)
and the requirements for success for each option. Recommend the growth strategy
that you believe would be most feasible for the business, given its resources
and capabilities, and explain why.
please follow this link.
https://instagram.com/moonlight._customs?utm_medium=copy_link
Growth strategy: Intimacy with customer, go to more platforms (Tik Tok)
15 commission
Product development: Would expand into cartoons, different types of shoes (Timberlands)
work on it from 6pm-12am. 20~ commissions
market development: holidays ramp up demand
diversification
paid advertising: success depends on the platform
weakness: sometimes not active, because we devote time to working, we are not on phones, time
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