Objective
The objective of the Individual Course Project assignment is for students to create or select an organization to which they can apply business processes based on a realistic situation that they would likely face in the real world business environment.
Summary
Students will create a new organizational structure for a selected new or existing organization to make specific recommendations and present to a group of organizational stakeholders. Students will play the role of an organizational manager in charge of planning, organizing, leading, and controlling business processes.
Students will use the business strategies and methods discussed in the readings and class activities to a final Business Report with a minimum of 10 pages but not to exceed 12 pages in length.
In Week 7, students will submit the Final Business Report document and the document must adhere to the APA writing style.
In Week 8, students will submit the Final Narrated PowerPoint Presentation that summarizes the final Business Report.
Deliverables
This Individual Course Project is worth 380 points, consisting of the following deliverables:
Topic Selection (20 points, Week 1)
Written Business Report (260 points, Week 7)
Organization and Development (10 points)
Documentation and Formatting (10 points)
Company Description & CSR (Corporate Social Responsibility) (70 points, suggested completion by the end of Week 3)
Operations Management Processes (70 points, suggested completion by the end of Week 5)
Marketing Management Processes (70 points, Week 7)
Recommendations and lessons learned (20 points, Week 7)
Writing and Style (10 points)
Final Narrated PowerPoint Presentation (100 points, Week 8)
Project Breakdown
Week 1
Complete and submit the Topic Selection. Choose a new organizational structure or select an existing organization to be the subject of the Course Project. (20 points)
The Instructor will grade and approve topic selection.
Weeks 2 – 7 (Final Business Report document due Week 7 – TOTAL: 260 POINTS)
Organization and Development (10 points)
Documentation and Formatting (10 points)
Complete the portion of the Business Report that contains: a detailed Company Description and the details of the company’s CSR (Corporate Social Responsibility) (70 points)
Include the following:
Name of the Business
Mission Statement
Legal Ownership
Corporate Social Responsibility Strategies
Code of Ethics
Regulatory Agencies
Complete the portion of the Business Report that contains: the company’s Operations Management Processes (70 points)
Include the following:
Type of Organizational Structure
Communication Dynamics
Transformation Process
Supply Chain Strategies
Total Quality Management
PERT Chart
Complete the portion of the Business Report that contains: the company’s Marketing Processes (70 points)
Include the following:
Product or Service
Target Market
Place and Distribution
Price
Promotional Plan
Customer Service Plan
Recommendations for future innovation and performance (20 points)
Writing and Style (10 points)
Students will submit the Final Business Report document in Week 7
Week 8
Students will:
Submit the Final Narrated PowerPoint Presentation. Audio is required (100 points)
Grading Rubric – Course Project Topic Selection (Due in Week 1)
Category
Points
Description
Course Project Topic Selection
20 pts
Select a new (your “own” concept) or an existing organization as the framework to create your organizational model. It cannot be a recognized company or a public corporation. If you choose an existing organization, a local school, small business, or a small company will suffice.
Total:
20 pts
Grading Rubric – Course Project Business Report (Due in Week 7)
Evaluation Criteria
Points
Description
Organization & Development
10
The student does an excellent job organizing each response to demonstrate an understanding of the topic. Paragraph transitions and transitional tools are present. Logical and flow is maintained throughout the response. Support for the central idea is achieved through concrete details consistency of the topic (do not deviate from the central idea). The student follows the outline as prescribed in the instructions and rubrics
Documentation & Formatting
10
Students refer to the APA style as to format the paper (e.g., front page, Table of Contents, double space, Times Roman 12 pts., etc.). Each section must be referenced with one of the textbooks of the class and at least three additional scientific articles from journals (no substitutes will be acceptable). The paper reports citations using APA the APA style (within the body of the paper and on a separate reference list. The paper includes a page of references in alphabetical order. The level of similarity cannot be more than 20%.
Company Description and Corporate Social Responsibility (CSR)
70
The student demonstrates a clear understanding of the Company Description and Corporate Social Responsibility, as laid out below:
Company Description
Name of the Business
Mission Statement
Legal Ownership
Business Ethics Processes
Corporate Social Responsibility
Corporate Social Responsibility Strategies
Code of Ethics
Operations Management Processes
70
The student demonstrates a clear understanding of the Operations Management Processes, as laid out below:
Operations Management Processes
Type of Organizational Structure
Communication Dynamics
Transformation Processes
Supply Chain Strategies
Total Quality Management
PERT Chart
Marketing Management Processes
70
The student demonstrates a clear understanding of the Marketing Management Processes, as laid out below:
Marketing Management Processes
Product or Service
Target Market
Place and Distribution
Price
Promotional Plan
Customer Service Plan
Final Analysis and Recommendations
20
Recommendations for Future Innovation and Performance
Use the lessons from this course to make specific recommendations on how the organization will continue to innovate processes and products in the future.
Writing & Style
10
The tone is consistent and appropriate for the subject, audience, and purpose (e.g., using third person narrative, avoiding contractions). Avoid colloquialisms and idiomatic expressions (do not write as you speak). The diction is lively and characterized by active verbs and effective descriptive devices, without introducing idioms or colloquialisms. Grammar, punctuation, capitalization, and spelling are firmly in the writer’s control. Mechanical elements are handled consistently and appropriately.
Total:
260
Meet or exceed all of the above requirements.
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