Nursing Social Marketing Campaign

Read:
Rector, C., & Stanley, M. J. (2021). Community and public health nursing (Tenth, North American ed.). LWW.
Chapter 11
Chapter 14
Social marketing campaigns as a teaching strategy for health promotion: Unterseher, L. (2018). Social marketing campaigns as a teaching strategy for health promotion. Nursing Education Perspectives, 40(6), 381–383.
Perspectives from family caregivers of persons with spinal cord injury in the hospital versus rehabilitation: Eberhard, B., Knüppel Lauener, S., & Mahrer Imhof, R. (2018). Perspectives from family caregivers of persons with spinal cord injury in the hospital versus rehabilitation: A pilot study. Rehabilitation Nursing, 44(6), 311–318.

To Do:
Complete the tasks that follow, utilizing any information found on the website and explanation in addition to the required reading, videos, websites, or any other reputable resource:
Read this social marketing at https://www.cdc.gov/breastfeeding/pdf/strategy8-social-marketing.pdf to gain an understanding of the components that go into social marketing.
Explore this Featured Campaigns at https://www.cdc.gov/healthcommunication/campaigns/index.html from the CDC to get an idea for topics to create your campaign.
Your social marketing campaign must be created using a structured format.
This includes:
Problem: The problem is a health issue of concern. For potential solutions to emerge, the problem must be well-defined.
Target Audience: The target audience is the individual or group whose behavior should change. Social marketers focus on the audience and use a variety of tools to understand it. Formative research is used to better understand the target audience and develop insight into the wants, needs, daily lives, and behaviors of its members. Insights gained through these processes help strengthen program strategies and interventions.
Target Behavior: The goal of social marketing is always to inform people about voluntary strategies they can use to change their behavior. This behavior change should be voluntary, and it is the planner’s job to make the desired behavior an easy choice for the target audience.
Strategies for Change: People who work in commercial marketing use a business tool called the marketing mix or four (4) Ps, which stands for product, price, place, and promotion. These variables are used to create opportunity and motivation for an audience to adopt the desired behavior over the existing behavior.
Be sure to cite any source you use in your final product. Scholarly articles are to be within 5 years. Please use different sources than the ones listed in the readings.

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