Olofsson Memo – International Communication

Read and use only the Olofsson article as source to complete assignment

Here’s your writing situation:

You work at Miami-based Wi-Fi Wonder Windshields, a company that produces windshield glass that projects 3D navigation maps on the windshield of cars. Business is going well and expansion internationally is occurring. In a meeting, your boss worries that the company is not prepared culturally to engage international clients outside the regional area of South Florida.

You inform her that you have just read an interesting article about international communication (the Olofsson article) and would be happy to write a memo to all employees about conducting international relations with these specific countries: China, Germany, and Italy. She agrees and tasks you with informing the company about the content and main ideas of Olofsson’s article and how these ideas can be useful for the mission of the company. Your goal is to give them specific useful information for these countries, and generally for all international communication, not to tell them to read the article for themselves (Who would do that in a business setting?) You could invite them to go read it, but again, YOU giving the specifics from Olofsson.
Your primary audience is the sales staff who will be traveling to sales meetings in those three countries; however, your customer service department, shop managers, and of course your boss, will have some interaction with these clients moving forward, so keep secondary audiences in mind.
Write the memo for the internal audience of your company. Before you write, reflect on the purpose and audience(s) of your document, and think about tone. When discussing Olofsson’s ideas, you must cite her work in MLA format and put specific page number.

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