Question 1:
Based on the background materials, explain how online marketers use targeted strategies to influence consumers to either share personal information or purchase goods or services. Provide one example of advertising tactics marketers might use and share any personal experiences you’ve encountered with these tactics.
Cite your sources and use the proper media psychology terminology in your initial discussion posting.
Question 2:
Discuss how the overall public relations campaign of Volkswagen to repair its brand after the 2015 diesel cheating scandal influences your trust and confidence with the company. In the future, are you still likely to buy a Volkswagen car because of this scandal? Why or why not?
Required Reading:
Borau, S. & Nepomuceno, M. V. (2019). The self-deceived consumer: Women’s emotional and attitudinal reactions to the airbrushed thin ideal in the absence versus presence of disclaimers. Journal of Business Ethics,154(2), 325-340. Retrieved from Proquest One Academic from the Touro Library
Coppola, J. (2020, January 23). The psychology behind why people dislike ads (and how to make better ones). Wistia. https://wistia.com/learn/marketing/the-psychology-behind-why-people-dislike-ads
Videos:
CXL Institute. (2018) The psychology of online persuasion in marketing with Nathalie Nahai. [Video File]. Retrieved from https://www.youtube.com/watch?v=IsIxHv5DoM0 (30:29)
Crash Course (2018) Influence & Persuasion: Crash Course Media Literacy #6 [Video file]. Retrieved from https://www.youtube.com/watch?v=VXhLmkrN0-I (9:50)
Crash Course (2018). Online Advertising: Crash Course Media Literacy #7 [Video file]. Retrieved from https://www.youtube.com/watch?v=cmRcoJZRXEY (10:31)
Last Completed Projects
| topic title | academic level | Writer | delivered |
|---|