Operating Management

Uses 500 – 700 words a question to answer
You
3 hours ago
1. You are going to set up a software company in Hong Kong.
a. List out ANY FIVE criteria in selecting a location for the new company with
explanations. [15 Marks]
b. Identify one of the Facility Layout approach among product layout, process layout or
combination layout to provide an ideal relationship between staff, equipment and
information with supporting arguments. [10 Marks]

2. Even both of the services and manufacturing industries require capacity planning to meet
market demand in the most cost-effective way, there are significant differences between
them.
Please use Swire Coca-Cola HK Limited (a manufacturer) and Circle-K convenience
store (a retailer) to determine the differences in five aspects of their capacity planning and
the reasons. [25 Marks]

3. There are FIVE common operations strategies including low cost, high quality, quick
response, punctuality, and flexibility.
Briefly describe these five operating strategies, and
make use each one service industry and one manufacturing industry to explain how they
apply these operations strategies in practice successfully. [25 Marks]

4. “Mass customization” is an operations method in which manufacturers producing
standardized products in a large scale and having some customization flexibility to meet
the individual requirements of consumers.
a. Take a food manufacturer as an example, discuss how it can achieve the benefits of
“mass customization” in the final stage of production, logistics process and retail sales
by applying “delayed differentiation”. [15 Marks]
b. Suggests how the food manufacturer can reorganize its product design process
through a “modular design” approach to improve the efficiency of “mass
customization”. [10 Marks]

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