Step 1-Link Strategy with Situational Analysis-
Use a checklist as provided in Exhibit 7-2
Step 2-Evaluate and Select Adaptive Strategies
To evaluate the adaptive strategies, use two of the following methods:
• SWOT Analysis-Strengths, Weaknesses, Opportunities, and Threats
• External/Internal Strategy Matrix
• Product Life Cycle (PLC) Analysis
• Boston Consulting Group (BCG) Portfolio Analysis
• Extended Portfolio Matrix Analysis
• Strategic Position and Action Evaluation (SPACE)
• Program Evaluation
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