Discussion Assignment was…
What is a layout? What purposes does it serve in the process of print ad development, approval, and production? Explain your answer, be specific.
Please write responses to the students posts below. Example response from another student on a discussion below…
EX) “Hi my good buddy! I hope you are doing well. As always, you have done a great job on our assignment this week! I like that you added that the risk associated with junk bonds can make them more affordable. This has been a very interesting topic to learn about. :)”
This is not the best example because the responses need to include some knowledge. on the topic from the dicussion not just “great job.”
Student A Disussion Post:
Hello Everyone,
A layout in terms of advertising is the strategic way the advertisement is put together for the audience it is intending to target. This is super important in print ad because you must create the ad in a way that it attracts the audience enough for them to remember the ad, shows them what you are promoting, does not look or seem unpleasant or boring, and gives them enough information. Bright colors is usually a way to attract the attention of people like orange, yellow, and green. Funny pictures or catchy catch phrases are also very good ways to attract individuals to continue to read into your ad and make them remember it. If you cannot show the product many people will forget your ad almost immediately because they have no idea what they are even looking for or what to expect so it is important to be creative and if you are a service and not a product to show before and after pictures of your service or whatever you can to provide the reader with a visual of what they can expect. Giving the most amount of information in as few words as possible is best because too much reading turns readers off a print ad should not take all day to read it meant to be quick and to the point provide more information on the website or elsewhere. There are many avenues when producing printed ads, you can do them yourself on Microsoft office, go to a store like Staples, UPS, FED EX, or Office Depot, or use websites like Vistaprint and these are only a few options there are hundreds of options.
RESPONSE NEEDED!
Student B Discussion Post:
A layout is rough draft of the advertisement in terms of flat media. In terms of something that will have fonts, images, information to convey, color schemes to stick with, and sizes of everything to consider, there will need to be a rough draft of all these variables put in front of you to ensure everything is right. This is basically graphic design at this point. There needs to be notice taken to what is distracting and what could be rearranged better. What color and fonts aren’t working? Is the message sitting right and is the information big enough to be seen? Every question was be asked at this point before the final copy is printed. This is the part I enjoyed the most, when I worked on published projects at school. The tweaking, and getting every detail just right.
Response needed!
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