An essay is, in the proper sense, an “attempt,” or an “endeavor,” or a “trying out” of something (a value, an idea, a perspective, an insight). In the literary sense, it is a short composition on a single subject, usually presenting the personal views of the author. This personal learning essay should build upon, shape, integrate, and focus your reflections on the Destination Management course. It is intended to provide you a vehicle for assessing what you have learned in this course, and critically engaging with and integrating its readings, lectures, discussions, cases, speakers and other activities. You may structure the essay as you wish, but make certain that you support your opinions with evidence, and offer illustrative examples. Please address the following: • What does it mean to engage in effective, successful destination management? How does it differ from ineffective destination management? • For future tourism industry leaders like yourselves who will be engaged in destination management, what type of skill set is essential to success? How may your skills (or lack thereof) help or hinder your performance as a Destination Manager? • Anna Pollock of DestiCorp says that DMOs need to become orchestrators and stage managers rather than today’s destination promoters. What do you think she mean by this? Do you agree or disagree? What would this mean in terms of how DMOs (and their leadership) work with local tourism sector stakeholders and in how they communicate with potential tourists? • Other critical reflections on the course materials The essay should demonstrate your understanding, assimilation and integration of the course materials and activities. Grammar, syntax, lucidity, coherence and organization all count! An essay that is sloppy, disorganized, incoherent, obviously rushed, lacking in real reflection, and devoid of references to the material in the course will, of course, be graded accordingly. Don’t forget to include references.
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