NO APA References Other book references not accepted
References/connections must be made to only from the 3 course textbooks and class notes.
The
Pear Corporation currently sells consumer-based PCs/laptops and software
services but will be switching in December 2023 to only
providing software services. This is a significant development as it means a
different direction and vision for the company, impacting
staff and morale.
As a member of the public relations
department, you are to develop a communications
strategy for this project (complete turnaround from old to new form of company
to be in two years), advising management on what
to say to the company in essay, paragraph form with headings.
Be sure to address
the following:
•Primary
audiences (those impacted by the change)
•Objective
•Message
•Medium
(best way to deliver message)
•Communicator
(best person to deliver message)
•Timing
Last Completed Projects
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