Persuasion

For this assignment, you are required to develop a WIKI as a group and make contributions to the analysis of the wiki. You have been enrolled in a group, so click on this tab or go to the WIKI section on the Content area of your Blackboard page to find the group in which you will collaborate.
A wiki is a collaborative website whose content can be quickly and easily edited by anyone who has access to the wiki. The most well-known wiki website in the world is Wikipedia. Everyone can easily create and edit web pages collaboratively without having specific web authoring skills. A wiki records every single change made to content on the site over time. A contributor can view all earlier versions of content and the revisions they have made at any time. A wiki may be public or have restricted access – group wikis in Blackboard are restricted to group members and the Lecturer. Wikis work well for group projects as they are collaborative learning environments that can simplify work by allowing many people to quickly add or edit content. A key element of a wiki is that content is added directly to the wiki page by typing directly into the Wiki Page Content field. In this way, students can quickly read and understand what has been added. A further very significant benefit is that whatever is currently on the wiki page is the most recent up-to-date version of the page content and each page can be accessed and edited at any time from any location simply by logging in to Blackboard and opening up the wiki. (https://help.blackboard.com/Learn/Student/Original/Interact/Wikis)
Instructions to collaborate in the WIKI:
* After reading/viewing the materials, join the group to start collaborating in the wiki to answer the questions related to the materials
* The wiki is created in the WIKI content area
* Any group member can start the wiki.
* Create only ONE wiki per group (the first person there creates the wiki)
* You will get a group grade for the wiki (based on the participants’ contribution to the final product). If you have not collaborated enough, your grade may be less than the other members of your group
* Make at least one contribution BY August 6, so other people can edit – it’s best to not wait until the last day so group members can read and edit one another.
*Make at least another contribution before August 8
*You can continue making contributions (and you can edit other people).
* The wiki should be completed by AUGUST 10 (11:59 pm)
* Do not wait until the end. You can contribute bits and pieces (several posts work better than one single post).
* Do not be afraid to edit each other. Blackboard will let me know who posted what, who deleted what, and what the wiki looked like before and after deletions, additions, edits, revisions, changes, etc.
* Work on flow and make it reads correctly. You can cut and paste or edit one another.
* Make sure to properly cite your sources. Feel free to use other sources besides the ones required.
* If everybody tries to post on the last day – this WILL NOT WORK. Give each other time to edit one another. You can also email one another or place comments to organize your work as a team
* Start soon. You can and should edit several times.
Read the following articles, watch the included YouTube videos, and, along with your group, collaboratively write a MINUMUM 800 words and MAXIMUM 1000-word essay on the science of persuasion and how it can be used in business. You can look for additional sources of information and/or examples to back up any ideas or points that you wish to bring up. Make sure to cite your sources
http://mtools.co.cr/wp-content/uploads/2013/04/Harnessing-the-Science-of-Persuasion.pdf
Harnessing the Science of Persuasion by Robert B Cialdini Harvard Business Review 2001
Robert B. Cialdini is the Regents’ Professor of Psychology at Arizona State University and the author of Influence: Science and Practice (Allyn & Bacon, 2001), now in its fourth edition. Further regularly updated information about the influence process can be found at www.influenceatwork.com.

This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective as reported in Dr. Cialdini’s groundbreaking book, Influence. This video is narrated by Dr. Robert Cialdini and Steve Martin, CMCT (co-author of YES & The Small Big).

Robert Cialdini Explores the Neuroscience of Influence
https://bigthink.com/videos/robert-cialdini-explores-the-neuroscience-of-influence/

The Art of Persuasion hasn’t Changed in 2000 Years Mar 8, 2022

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