1,000words
Please
Note: graphs and tables are not included in the word count. ONLY the text will
count towards the word limit. References are not included in the word count
Please choose one of the companies: Uber, Netflix, Aston Martin,
Deliveroo, Burberry.
The company’s future is not very clear in the fast-changing
business world, and the managers do not know whether the company can survive in
the future.
Please advise the company on what direction
they need to choose, for example, internationalisation, integration, merger
& acquisition, strategic alliance, or innovation.
Please apply theories which are covered in the unit teaching and use tools
-SWOT Matrix,
-Value System
Youshould:
Assess the
internal and external environments of the business.
Identify
their current problems.
Userecommended analytical tools
Providefeasiblesolutionsto theissues.
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