Your proposal should include the following:
A cover page, table of contents, visuals, and appendices.
Eight to 10 pages of content.
All required categories of the proposal: the problem, including the background, timeline, costs, and materials, as well as your recommendations for solving the problem.
Documentation of all sources. This documentation includes citations both within the document and a final reference page. Use MLA, APA, or Chicago style.
Within your proposal, be sure to:
Construct a claim (explicit or implied), and include related topic sentences that function as cohesive devices.
Incorporate at least 10 sources: experts in the field, an interview, facts, statistics, percentages, opinions, examples, personal experience, definitions, a survey or questionnaire, and so forth. You must include at least one interview and one survey or questionnaire for which you have composed the questions.
Provide at least two visuals: a graph, table, figure, bar chart, or similar illustrations.
Demonstrate an increase in common ground by calling the audience to action.
Evaluate the sources: library databases, websites, experts, individual opinions, and so forth.
Balance your evidence for reader usefulness between hard evidence (facts, statistics, percentages, textbooks) and soft evidence (opinion, examples, stories, personal experience).
To ensure that your writing is as effective as possible, follow these guidelines:
Use the narrative “I” sparingly.
Situate quotes seamlessly into your writing.
Qualify your language. Include words such as often and most, and avoid absolutes, such as everyone and never.
Build in rhetorical devices: figures of speech (such as metaphors and similes), repetition, various writing patterns (problem to solution with cause and effect), bullets, boldfaced font, unique visuals, and exemplar interview questions.
Vary your writing style from simple to compound to complex.
Use active voice, not passive voice.
Consider your syntax, language, voice, tone, and style.
Remember that adverbial conjunctions use a semicolon rather than a period (for example, however, therefore, and thus).
Avoid slang, contractions, clichés, and idioms. (If you need to use a cliché or an idiom, either put it in quotation marks or qualify your use.)
Include appropriate transitions
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