No cover page, No introduction, no conclusiuon.
Portfolio of Brands[This section should include two parts. The first part is a description of all of your company’s brands. List each brand and provide a short description of each. Explain whether the brand is using differentiation, cost leadership, or best value as their business level strategy. Note: The template below only lists 3 brands, but you must list all of your company’s brands.]
Olive Garden, LongHorn Steakhouse, Cheddar’s Scratch Kitchen, Yard House, The Capital Grille, Seasons 52, Bahama Breeze and Eddie V’s
For example,
● Canopy
by Hilton
A lifestyle hotel brand with 13 properties over 5 countries. “In
2014, Hilton announced the launch of Canopy by Hilton, a lifestyle hotel brand
(Hilton’s 12th brand overall) aimed at business and leisure travelers that
delivers a hyper-local, service-driven, good-value, boutique hotel
experience.”(Olander, 2021)
● Conrad
hotels & Resorts
A
Luxury hotel brand with 39 properties over 22 countries. Conrad is dedicated to
providing luxury staying experiences. “They have customized in-room amenities
which is one of the most important components in the hotel. They provide 3
different bathroom amenity options as well as a pillow.”(Au, 2021)
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