Question 1:
After reviewing the assigned materials, explore the various economic, social and psychological factors that contributed to the rise of conspicuous consumption in the 18th and 19th centuries.
Please use proper consumer psychology terminology in your discussion postings.
Question 2:
After reviewing the assigned materials, elaborate on 3 key recent psychology related research findings about the presence of conspicuous consumption in our globalized 21st century society.
Required Reading:
Assimos, B. M., Pinto, M. d. R., Leite, R. S., & de Andrade, M. L. (2019). Conspicuous consumption and its relation to brand consciousness, status consumption and self-expression. Brazilian Business Review, 16(4), 350-368. Retrieved from Proquest One Academic from the Touro Library.
Currid-Halkett, E. (2021, January 4). Conspicuous consumption is over. It’s all about intangibles now. The Good Men Project. https://goodmenproject.com/featured-content/conspicuous-consumption-is-over-its-all-about-intangibles-now/
NBC News Learn. (2020, May 1). Thorstein Veblen and the leisure class [Video]. YouTube. https://www.youtube.com/watch?v=5T7JkwJxgjo (2:31)
Sun, L., Li, J., & Hu, Y. (2020). I cannot change, so I buy who I am: How mindset predicts conspicuous consumption. Social Behavior and Personality, 48(7), 1-10. Retrieved from Proquest One Academic from the Touro Library.
Klabi, F. (2020). To what extent do conspicuous consumption and status consumption reinforce the effect of self-image congruence on emotional brand attachment? Evidence from the Kingdom of Saudi Arabia. Journal of Marketing Analytics, 8: 99-117. https://www.researchgate.net/publication/341109566_To_what_extent_do_conspicuous_consumption_and_status_consumption_reinforce_the_effect_of_self-image_congruence_on_emotional_brand_attachment_Evidence_from_the_Kingdom_of_Saudi_Arabia
Optional Materials
Von Arx, S. (2017, January 25). Popular culture and consumerism [Video]. YouTube. https://www.youtube.com/watch?v=cE9JvCg_R4w (7:23)
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