Use the following information to create a professional press release, complete with a dateline, compelling lead and boilerplate. It must be written in inverted pyramid format, adhering to AP style. You are not required to use all of the information below, but you need to address all potential questions and concerns your audience may have.
General Mills Press Release
You are a PR representative for General Mills.
Recently, a woman made an accusation that she found a toe in a box of General Mills cereal.
The story was first broken on social media, then picked up by numerous national news websites.
Your organization tracked the production of her particular box of cereal and found that it was impossible for a toe to get into her Cocoa Puffs.
Still, to be sure, General Mills will shut down the factory for a day to completely sterilize the equipment and train employees on workplace safety.
The General Mills Board of Directors have decided to webcast a day of production and a day of distribution to give customers a better idea of what goes on inside General Mills factories.
Those interested in the webcast can watch the live broadcast beginning at 8:00 a.m. Eastern Standard Time on Tuesday, February 21, 2017. This webcast, and presentation slides, will be accessible on the Internet at generalmills.com. A replay of the presentation will be available at the same website through Friday, March 17, 2017.
Your CEO, Heidi McCulley, gave you the following quotes:
“Here at General Mills, we are deeply concerned about the safety of our employees and the health of our customers. We have taken the necessary precautions to ensure that nothing like this could ever happen.”
“A horrifying false accusation turned into a great opportunity for the company to re-examine all of our current practices and procedures to verify that we are still at the forefront of production and service.”
“We were shocked, to say the least. But after the initial shock wore off, we were able to get to work to determine the validity of the story.”
You were provided with this boilerplate:
General Mills is a leading global food company that serves the world by making food people love. Its brands include Cheerios, Annie’s, Yoplait, Nature Valley, Fiber One, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2016 consolidated net sales of US $16.6 billion, as well as another US $1.0 billion from its proportionate share of joint-venture net sales.
P.S. by me: Make sure you use inverted pyramid format and AP (Associated Press) style!!!
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