Analyze the
product and the company’s primary target market. What are the niche
characteristics of the product and the traits of the primary target
market?
Analyze the
branding of the product, including the intended audience and the product
positioning. What influence, if any, does the brand have on its product
category?
Analyze the
competition for the product, and the overall marketing environment.
Synthesize
product strategies for the company to achieve business success. Why will
those strategies yield success? What would you recommend the company do in
terms of this product to assure its long-term success?
Cite any
resources you use.
Be sure
your analysis presents a focused purpose through strong organizational
skills. Also be sure it presents evidence through strong paraphrasing/summarizing
and appropriate tone and sentence structure.
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