public opinion champaign analysis

You will conduct an analysis of a political or commercial campaign and discuss it as an attempt to have an impact on the public opinion. This assessment aims to strengthen your analytical and practical skills, and to deepen your understanding of mass communication and public discourse. Your campaign analysis must be concluded with the proposal of improvements and its justification. This assignment will assess your research skills, the ability to analyse and present information, and the correct application of tools, techniques and examples.

The analysis must present a clear structure with index and includes bibliography with Harvard referencing system. It is obligatory to follow the standard academic research scheme (introduction, state of the art, methodology, results, and discussion of the results, conclusions and bibliography) and use the academic language and valid academic resources. Using newspaper as sources is allowed as long as they are cited accordingly and coming from reputable press.

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