You are the Director of Public Affairs, and you need to write a memo to your CEO to request a new hire in a global public relations function. You must describe:
1. The strategic value of the public relations role for the organization.
2. A description of the range of responsibilities for this role.
3. The pros and cons of in-house vs agency public relations.
This assignment helps you understand the range of roles in the global public relations and communications sector and their contribution to achieving organizational objectives.
• Use chapters 1, 2 and 3 from your textbook, job postings and at least one journal article or reliable academic source to craft your memo.
• Look for 6 current public relations postings. Three job postings should be entry-level (2-3 years of experience) and three mid-level (requiring 4-7 years of experience). These can be in any geographical region or industry sector but must be in PR/Communications.
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