Question 5: Journal Report
The following learning outcomes for the module are applicable to this assignment:
• Understand the concepts of segmentation, targeting and positioning
• Describe how the marketing environment affects a firm’s strategy
• Describe the role of marketing within service firms
• Analyse the marketing mix
Resubmission Question
Your response should be 1000-1200 words
Write a report reflecting what you have learned during the module, and how you plan to apply this new-found
knowledge. You should find that the journal entries you have written throughout the module act as great reminders
of your learning and feelings from fortnightly intervals in the module. Read through these and use the content to help
develop your Journal Report. However, it is important that you don’t simply copy and paste the entries into a report
structure. Instead you should summarise these and integrate the content into your overall reflection, creating a
cohesive and organised report, written in past tense.
Make sure you have an Introduction, main body and conclusion in your report (Please note: Do not use this title to
introduce the main body. Instead use a heading which fits with the content). In introduction provide some
background information. Also provide a purpose statement, explaining what your reader can expect from reading
on.
In the main body you should arrange the information logically, normally putting things in order of priority, with the
most important first. In fact, you should follow this advice in every section of your report. Has your learning from this
module resulted in changed behaviour / performance / perspectives? In what areas – Study / Work/Home life? Give
specific examples. Has it helped your career? How – be specific.
Try to consider the above points for each set of units, or alternatively, select the learning points which you have
found most valuable, and explain these in detail. In the conclusion you should present a summary of your report, any
logical conclusions of your investigation, and perhaps offer options for the way forward.
Remember that referencing, citations and bibliography are key aspects of an academic assignment and good
academic practice, so if/ when you quote or refer to the work or ideas of someone else in your Journal Report you
must acknowledge and reference it properly, as you would in any other assignment.
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