THIS IS A SINGLE-SPACE PAPER
1. Business Mission
2. Situational Analysis
a. Internal Strengths/Weaknesses
b. External Opportunities/Threats
c. Competitive Analysis
3. Business Objectives
4. Marketing Objectives
5. Marketing Strategy
a. Target Audience Analysis
b. Marketing Mix (strategy)
i. Product
ii. Place/Distribution (must include e-distribution)
iii. Marketing Communications including digital/social media
component
iv. Pricing
You must address how each of the 4Ps (Product/Place/Pricing/People) will be impacted by COVID-19 and what your approach is to work through the pandemic (BOTH POSITIVE & NEGATIVE WAY)
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