Read the “Apply Your Knowledge 4” scenario about Adding Value (on page 89 of the hard copy of the text or after chapter 5 under “apply your knowledge” for the e-version).

Perform each of the subsequent steps:
1) Create a single document in .PDF, .DOC or in .DOCX format, containing your response to the following Case Study Scenario.

2) Read the “Apply Your Knowledge 4” scenario about Adding Value (on page 89 of the hard copy of the text or after chapter 5 under “apply your knowledge” for the e-version).

3) In MLA format, create your Value Chain Analysis as directed by the Case Study.

You will need to actually conduct a Value Chain Analysis, not simply explain what a Value Chain Analysis is or how one is performed.
Start with where Starbucks sources its supplies (coffee beans for example) and research what Starbucks does in order to “add value” at each step of the process from acquisition to delivering the finished product into the customer’s hands.

Even though you will not know all the aspects of the business, be as specific and complete in your analysis as you can.

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