Read the Marketing Insights on Global Similarities and Differences and IKEA at the end of Chapter 20. Post a response answering the following:

Prompt: Read the Marketing Insights on Global Similarities and Differences and IKEA at the end of Chapter 20. Post a response answering the following:
Considering what you’ve learned about global similarities and differences, what are some things IKEA is doing well to reach consumers in different
markets?
How much should IKEA customize its products and retail environment to fit local tastes?
o Requirements: Threaded format; 75-150 words