Reasons for Increase/Decrease in Gross Profit Margin

Prior to beginning work on this discussion, begin reading Chapter 3 in the textbook about income statement and statement of stockholders’ equity. Also, read the information about defining and interpreting income statements in the eBook, The Comprehensive Guide on How to Read a Financial Report: Wringing Vital Signs Out of the Numbers.
Present the reasons that could explain an increase or decrease in gross profit margin. In your discussion, explain how a company could have a decreasing gross profit margin but an increasing operating profit margin. Give examples whenever possible to illustrate your point and reference credible sources as appropriate to support your statements.
Guided Response: Write a minimum of 300 words in your initial post and respond to at least three classmates by the end of the week. Use and cite the course textbook and at least two other credible resources to support your statement

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