Red Mango/ Dunkin Donuts Case

There are two short videos that I will upload. For each video, there will be three questions you have to answer. Each response must have 120 words.
For the Dunkin’ video, these are the questions:
1. Based on the video case, why has Dunkin’ Donuts increases focus on coffee?
2. Describe The strategy that Dunkin’ Donuts uses to differentiate the brand from its major competitors based on the information provided in the video.
3. What does “familiar with a twist “ mean within the context of Dunkin’ Donuts product development strategy as described in the video?

For the Red Mango video, these are the questions:
1. Based on the video, describe how red mango differentiates itself from its competitors.
2. Why does red Mango consider its products “innovative“, based on the information provided in the video?
3. Central to red mangos marketing strategy is giving customers the opportunity to engage with the brand. Based on the video provided some examples of how the brain engages with its customers.

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