research and evaluation

Please follow the assignment brief and the structure that is uploaded.

READING LIST
Required
Ghauri, P.N. & Cateora, P., (2014). International Marketing, (4th Edition), London: McGraw-Hill.
Kenyon, A., Lowe, R. and Doole, I., (2016). International Marketing Strategy: Analysis, Development and Implementation: Cengage Learning.
Recommended
Usunier, JC and Lee, JA (2013) Marketing Across Cultures. 6th ed., Pearson: Harlow.
Albuam,G. and Duerr, E. (2016) International Marketing and Export Management. 8th Edition. Prentice Hall: Harlow.
Hollesen, S. (2016) Global Marketing, 7th ed., Pearson Education Limited: London.
Schlegelmilch, B. (2016). Global Marketing Strategy. Springer International Publishing: Switzerland.
Honeycutt, ED., Ford, JB. and Simintiras, AC (2003) Sales Management: A Global Perspective. Routledge: London.
Journals
The following indicative relevant journals are available electronically via the electronic journal resource in the Learning Resource Centre.
The Financial Times
Long Range Planning
Harvard Business Review
Journal of International Business Studies
The Journal of World Business
International Marketing Review
European Journal of Marketing
Journal of International Entrepreneurship
Websites
INTERNATIONAL MEDIA
• http://www.timesonline.co.uk/ – London Times newspaper
• http://www.guardian.co.uk/worldlatest/ – The Guardian (UK)
• http://news.bbc.co.uk/ – BBC News (British Broadcasting Corporation)
• http://www.ft.com/ – The Financial Times
• http://www.economist.com/ – The Economist
• http://www.nytimes.com/ – New York Times
• http://www.pathfinder.com/fortune/ – Fortune magazine
• http://www.forbes.com – Forbes magazine
• http://www.forbes.com/forbesglobal/ – Forbes Global magazine
• http://www.wsj.com/ – The Wall Street Journal
• http://www.cnn.com/WORLD/ – CNN World News
• http://www.businessweek.com/ – Businessweek magazine
• http://www.japanorama.com/japanews.html – JapaNews
• http://www.japantimes.co.jp/ – The Japan Times newspaper
• http://story.news.yahoo.com/news?tmpl=index2&cid=721 – Yahoo World News
• http://www.fastcompany.com/homepage/ – Fast Company magazine
• http://www.bloomberg.com/bbn/economies.html – Bloomberg News (World Economies)
• http://wire.ap.org/APnews/ – Associated Press News
LINKS TO INTERNATIONAL POLITICAL ENVIRONMENT
• http://www.house.gov/international_relations/ – US House of Representatives International Relations Committee website
• http://w3.acdi-cida.gc.ca/virtual.nsf – Virtual Library on International Development
• http://www.embassy.org/ – The Electronic Embassy
• http://www.iccwbo.org/ – International Chamber of Commerce
• http://www.imf.org/ – The International Monetary Fund
• http://www.worldbank.org/ – The World Bank
• http://www.oecd.org/ – Organization for Economic Cooperation and Development (OECD)
• http://www.heritage.org/index/ – The Index of Economic Freedom
• http://www.cnn.com/WORLD/election.watch – Global Election Watch
LINKS TO INTERNATIONAL TRADE
• http://www.wto.org/ – World Trade Organizatin (WTO)
• http://www.moeaboft.gov.tw/english.htm – Board of Foreign Trade (Taiwan)
• http://www.ictsd.org/ – International Centre for Trade and Sustainable Development
• http://www.fita.org/index.html – Federation of International Trade Associations (FITA)
• http://www.uncitral.org/en-index.htm – United Nations Commission on International Trade Law (UNCITRAL)
• http://www.cid.harvard.edu/cidtrade/ – Global Trade Negotiations (Centre for International Development at Harvard University)
• http://iserve.wtca.org/ – World Trade Centres Association
• http://www.economist.com/markets/Bigmac/index.cfm – The Big Mac Index
• http://www.economist.com/markets/index.cfm – Economist Global Markets Data
COUNTRY REPORTS
Indicative reports include:
• Country Reports http://www.countryreports.org
• CIA The World Factbook https://www.cia.gov/library/publications/the-world-factbook/docs/profileguide.html
• Export.gov (US) http://export.gov/mrktresearch/eg_main_018213.asp
• Federation of International Trade Associations http://fita.org
• Also see the Learning Resource Centre databases

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