Introduction: Gerber portrays their product with the image of happy babies after meal time. The cute pictures hook readers’ attention.
Choice of media: Essays and articles located online when looking up “rhetoric example of baby food”
Rhetoric tools: The tool used is pathos to persuade the readers or watchers to buy Gerber baby food.
Effective: Yes, because Gerber is a huge brand
Audience: Focused towards women who have babies.
Purpose: To show women how good/bad Gerber baby food is.
Requirements: 2-3 pages, in-text citations, at least 2 sources cited in MLA format, work cited page
Guidelines
– select a speech, a documentary, a commercial, or campaign ad
– analyze how the rhetorical tools are used in your media
– were they used effectively, why and how? or were they lacking in a particular area, why and how?
– audience: neutral
– purpose: to show how the rhetorical devices were/were not used well. To begin to see how manipulated we, as an audience, are mainly manipulated by emotional appeals that often do not have a concrete evidence to support them
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