Safety Marketing
KM
Kae Murray
To:
Kae Murray
Wed 7/28/2021 7:30 PM
In Chapters 7-8 Burns (see attachment) described goals of safety marketing. Some examples include: (1) not just change safety culture but corporate culture; (2) identify current beliefs about safety; (3) motivate philosophical and behavior shifts. Judge a good or bad experience at an organization you’ve seen and relate professionalism to one of these three goals, or another from the Burns text.
Also you MUST include a biblical perspective on both safety marketing.
You MUST add add our text as in-text citation and please list it on the reference page:
PeopleWork: The Human Touch in Workplace Safety
by Kevin Burns
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