The paper should start out with a thesis or argument (in a first paragraph) that you prove
in the second and third paragraphs. The thesis should concern (1) what SAS’s generic
strategy is and how it copes with the key one or two of the five forces it faces (see
https://www.toolshero.com/strategy/porters-generic-strategies/ for a discussion of the
generic strategies and the five forces) and (2) whether there is or is not a match between
SAS’s human resource policies and its business strategy
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