selecting a topic to examine sociologically, developing a research question and hypothesis, collecting data to test that hypothesis, examining the data, and presenting your findings.

why not take a very specific type of media (tv, movies, music, advertisements, etc) and a very specific focus (gender stereotypes, messages about food, etc) and do a content analysis of that media to see the types of messages it sends to the audience.Read the “Designing a Research Study” file for detailed information about what content analysis is and how it works

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