Simulation Marketing Plan

PLEASE READ: In order to access the marketing simulation that this assignment is based off of, you will need to login to my school account. I will give you my password and email to login and access the marketing simulation once you are hired as the writer.

Here are the directions to get to the marketing simulation once you have logged in:
1. From the students home page, click on the link on the right of the screen that says “Blackboard”
2. Once you are in Blackboard, on the right side of the screen under “Fall 2022” choose the course, “MBA-545 ONL:Marketing Management”
3. On the left side of the screen there will be a tab that says “Marketplace Simulations”, click here
4. Scroll down and click on the tab that says “Access to Marketplace Simulation”
5. You will be directed to the Simulation and can access Quarters 1-6, which contains the information needed for the assignemt
6. Please do not make any changes inside of the actual simulation, just use it as reference for the paper

Marketing Simulation Marketing Plan
Based on the Marketplace Simulation, students will develop a three-quarter (for future quarters 6-8) marketing plan to include the following: Goals (marketing and financial), marketing strategy, and financial strategy). The marketing plan should include an assessment of the current business situation for their firm as well as the market. Marketing strategy for the next year in business along with what will it take to get ahead or stay ahead should also be included in the plan. This requires critical thinking and an integrative view of the student’s firm. The student must think through and organize a comprehensive strategic plan that incorporates high-level strategic thinking plus tactical and financial details. (See Marketing Plan rubric).

The project consists of two parts, a Written Marketing Plan, and Presentation (PPT). The written Marketing Plan should follow the outline for a plan given below or the one in your textbook (page 61) with a suggested length of no less than 10 pages (excluding exhibits, some or most of which will be the slides from your presentations). Any charts used in the presentation should be included in the appendix for the written portion of the project. Be sure to address strategy concepts from the chapters in the textbook. Most importantly, your presentation and written plan should present your ideas for marketing your firm in the future. As such, it provides your value-added, as would be expected in your job.

Outline for the Marketing Plan
T
he Marketing Plan should include the following components:
Executive Summary
Review of financial and market performance during the past year
Assessment of current situation and the market
Customers
Competition
Marketing division’s strengths and weaknesses
Major problems/opportunities to be dealt with in next year
Strategy for the next year in business (What will it take to get ahead or stay ahead?)
Marketing Strategy
Sales Channel Strategy
Financial Strategy
Financial request – How will your team use the money infusion from Corporate Headquarters?
Pro Forma profitability of marketing division (Quarter 1 to 5)
Tactical plan (Quarters 1 to 5)

Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the written assignment rubric below. Your work should be very thorough and representative of a graduate student. All written assignments are graded for APA 6th or 7th edition formatting, correct spelling, grammar, professional organization, clarity of explanation, sound reasoning, good use of recent class material to analyze the subject matter, sufficient handling of relevant points, and persuasiveness. Therefore, submissions must be typed, double spaced, have 1-inch margins; and include a title page, table of contents, an abstract or executive summary, and reference page. All pages should be numbered in the upper right-hand corner.

Last Completed Projects