Imagine you want to create a small business. Review the guidelines for small businesses discussed in the Marketing Insight,
“Positioning a Start-Up,” at the end of Chapter 7 and discuss how you would incorporate these guidelines in your business.
Required Reference:
Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing management (16th ed.). Pearson.
ISBN: 978-0135887158
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