Please see attached link to video and link to article to help response to the below two post.
VIDEOLINK
ARTICLE LINK
Jacoby, J., & Hoyer, W.D. (1982). Viewer miscomprehension of televised communication: Selected findings. Journal of Marketing, 46, 12-26.
Please reply to the below posst in 1 paragraph.
Post 1
The brain is design to hold a certain amount of information at once. “Any input beyond our limit put us into a state of information overload.” (Baron. & Branscombe 2016). I am convinced of this, based on the information presented in the article and the result from the study. Therefore, it safe to say,” what we remember is not an accurate representation of what we see”. Jacob & Hoyer (1982) showed sixty, 30 second tv communication video tapes to 2700 participants then gave twelve true and false quiz to answer immediately after. One would believe that most of the occupants would do well, knowing that the videos were short. However, the results showed differently. Only 3.5 percent of the 2700 participants ages 13 and over answered all twelve questions correctly. Why were the results poor? This I believe was an information overload on the participants. When the brain reaches its limit, people will start to create information other than what was seen. This will lead to making automatic responses rather than systematic. Therefore, I do believe that “what we remember is not an accurate representation of what we see.”
Post 2
“Things we don’t even consciously notice can subtly influence how we interpret and recall events” (Myers & Twenge, 2020, page 3086) which explains that what we remember is not an accurate representation of what we see. Our brains can only handle so much information at once, that sometimes we need a second glance to see things clearer or to see things we didn’t see the first time. “…defines IO as the result of so much useful and relevant information that it hinders rather than helps” (Belabbles, Moshfeghi, & Ramussen, 2023, page 2). There are many factors that can trigger information overload which can misinterpret the information we perceive. Brain ability and cognition being one of the factors. In the article Information Overload: a concept analysis they found that cognitive overload was very much related to information overload which can affect information retrieval also “differences between individuals such as gender and age can determine if a person will be subject to IO” ( Belabbles, Moshfeghi, & Ramussen, 2023, page 11). Internal consequence to information overload leads to working out the working memory harder. Lastly, “Information overload is a negative psychological state in which individuals feel that they are receiving too much information, which hinders their ability to carry out their tasks” (Belabbles, Moshfeghi, & Ramussen, 2023, page 12) which explains why a small percentage of the individuals in Jacoby and Hoyer’s experiment only remember all the questions that was asked regarding the videotape.
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