Watch the film Generation Like, which documents social media use and its influence by and on young people in 2014. It is available online for free.
Link to film on PBS, https://www.pbs.org/wgbh/frontline/documentary/generation-like/https://www.pbs.org/wgbh/frontline/documentary/generation-like/
In one paragraph for each question, respond to these questions:
1) The film references MTV in 2001 in, and the film was recorded in 2014. How has marketing changed — for better or worse — over the years?
2) In the past year, Facebook (Meta) and its suite of social media products suffered an outage for several hours. How did the outage affect you? How do you think it affected marketers? What alternative options exist for consumers and marketers?
3) What implications does the Metaverse have for consumers, influencers and marketers?
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