Read:
Prevention is Primary: Strategies for Community
Well-Being Chapter 4: Community Organizing for Health and Social Justice (pp.
87-112)
Social Change Movements and the Struggle over
Meaning-Making: A Case Study of Domestic Violence Narratives Full Article (pp.
220-234)
Explore the following website to familiarize yourself
with the Massachusetts White Ribbon Campaign, a statewide initiative aligned
with a larger social change movement in the United States and abroad: https://www.janedoe.org/whiteribbonday/
Using examples provided, discuss the ways in which the
White Ribbon Campaign is compatible with a sociocultural action frame. What
other action frames can you identify as being present in the campaign? Do these
additional action frames in any way support the movements dominant narrative
of domestic violence as a social problem rooted in structural systems of
patriarchy and ideologies of gender inequality (Lehrner & Allen, 2008, pp.
220-221)? If so, explain how? Where might the White Ribbon Campaign be
incongruous with this sociocultural action frame? Using evidence from the
website, discuss how alternative action frames present in the White Ribbon
Campaign might compromise the dominant narrative. What do Lehrner & Allen
see as the risks and potential unintended consequences of divergent messaging?
Be sure to reference the above website, using as many examples as you can to
support your answers (e.g., White Ribbon pledge, ambassador recruitment card,
PSA, proclamation event video, etc.)
This assignment should be written in essay form and be
no less than 1,300 words, double-spaced. Please use Times New Roman font and
12-point type.
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