This graded case assesses your skill at developing strategy. Use all relevant information you find from your research. Submit a full written strategy analysis in text document format. The “Strategy Analysis Template” (below) provides the REQUIRED structure for the answer and should be followed as closely as possible. The list of references is not included in this page limit. 12 point font is required, single-spaced formatting is acceptable.
Assignment – 400 points
Using publicly available information, conduct a full strategic analysis for SouthWest Airlines as of the year 2021. Use footnotes to cite all your information sources. Be sure to account for all relevant development in the external and internal environments. You must answer the following questions using the SWOT template provided.
1. Conduct a full Internal and External analysis to try to identify the core competence of Southwest Airlines. If you do identify a core competence be sure to provide full justification. (200 marks)
2. Identify any gaps in SWOT coverage and rank their level of importance (50 marks)
3. What strategy should Southwest pursue and what capabilities are needed to pursue this? (50 marks)
4. How should they develop any new capabilities that are needed? (100 marks)
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