Southwest Airlines Case Study

After reading the Southwest Airlines Case Study, address the
following questions in a 3-page paper.

Companies that promote personal growth attract the best
people. An entrepreneurial environment allows employees to get the satisfaction
of developing their ideas without risk of leaving the company. The company
itself will become more competitive and higher employee satisfaction will result.
What specific elements of a corporate entrepreneurial strategy are apparent
within Southwest Airlines?

An organization’s continued energy in corporate
entrepreneurship is dependent upon specific members continuing to accept
innovative activities and upon positive observations of the activity by the
organization’s executive management. The management structure itself inspires
employees to trust that innovation is part of the role set for all group
members. Workers are able to make decisions about performing their own work in
the way they believe is most effective. How was Herb Kelleher instrumental in
structuring a climate conducive to entrepreneurial activity?

You are strongly encouraged to perform additional research
to supplement your analysis (above and beyond the assignment details). Using
the course materials as references will be considered additional research.

Your paper should be 12 font, Times New Roman, double
spaced. To cite your sources please use APA formatting. The paper should be a
minimum of 3 pages (not including cover sheet, table of contents and reference
page-if all provided).

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